Heading Tag Optimization
An important on-page optimization factor is Heading Tag. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about.
Heading tags are represented as h1 to h6. h1 is considered the most important tag by search engine and h6, the smallest and the least important.
It is important to add specific keywords related to your site theme in heading tags and it is better to use keywords that are used in title and Meta tags. Keyword rich heading tags is preferred by major search engines but over stuffing of keywords can again put you in trouble.
Tips to optimize Heading Tag
A web page is designed to represent different aspects, so at least 2-4 heading tags such as h1, h2, h3, h4 on each page of your website.
- Header tag must contain specific keywords related to your business in addition to some additional text that better describes your Web contents.
- Add highly relevant keywords in h1 tag, as it is weighted most than other heading tags.
- Analyze the relevancy of your keywords and place most important keyword in h1 tag, less important to h2, further less important to h3 and ultimately least important keywords to h6.
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